The Science of Behaviour Change — Moving Beyond Nudges
Thu 18 Sept
|Zoom session
Behavioural science: Are we missing the point? We love talking about nudges and biases—but the real power of behavioural science lies in its method. In this session, James Elfer (MoreThanNow) challenges learning and HR professionals to embrace experimentation, honest evaluation, and evidence over
Time & Location
18 Sept 2025, 15:00 – 16:00 BST
Zoom session
Guests
About the event
The session
When people talk about behavioural science in the context of learning or HR, the conversation usually revolves around insights – biases, nudges, and new interventions. But what if we’ve been focusing on the wrong end of the equation?
In this session, James Elfer challenges us to shift our attention from the ideas of behavioural science to its core engine: the scientific method. Drawing on his experience across large-scale organisations, James will explore how learning and HR professionals can take a more rigorous, transparent, and experimental approach to behaviour change. He’ll share how even modest-sized organisations can run high-quality evaluations, build a culture of learning from failure, and avoid the trap of declaring every intervention a success.
This session is for anyone curious about applying behavioural science more seriously and honestly – not just for innovation, but for continuous improvement.