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Thu, 18 Apr

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Zoom session

Case Study - Think Like a Marketer: Using marketing-like principles and campaigns to drive learning adoption and impact

Brilliant case study from one of the world's most respected organisations

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Case Study - Think Like a Marketer: Using marketing-like principles and campaigns to drive learning adoption and impact
Case Study - Think Like a Marketer: Using marketing-like principles and campaigns to drive learning adoption and impact

Time & Location

18 Apr 2024, 14:00 – 15:00

Zoom session

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About the event

Like brands and products among consumers, learning initiatives compete for share of attention in the world of work. How can we keep learning top of mind and relatable? What touchpoints and marketing principles can help to move learning from one-off launches to a continuous campaign? Let's share and discuss a few practical ideas that can be applied across different academies and industries, large and small.

Pedro Monteiro has a MSc. degree on Work Psychology and a work experience across different industries and geographies. He has been leading global learning academies at Heineken and Unilever and worked on global and local marketing and digital upskilling initiatives.

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